Published November 3, 2025

30 Hard Questions for Real Estate Agents Part 2

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Written by John Merrell

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📉  Market Conditions & Reality Checks

16. “What If My Home Doesn’t Appraise at the Price You Promised?”

Appraisals are based on comparable sales, not necessarily on what buyers are willing to pay. If a home appraises low, it doesn’t mean it’s not worth the list price — it just means the lender’s valuation differs. When that happens, we have options: renegotiate, appeal the appraisal, or have the buyer bring additional funds. The key is to plan for these scenarios upfront so we can act quickly and protect your equity when challenges arise.




17. “Is Now Really a Good Time to Sell, or Are You Just Trying to Get Another Listing?”

Fair question — and one every honest Realtor should be ready to answer. The best time to sell depends on your goals, not my schedule. Market conditions shift seasonally and economically, but if you’re considering selling, we’ll look at inventory, buyer demand, and your timeline to determine whether waiting or acting now makes more sense. My role isn’t to pressure — it’s to advise with transparency.




18. “Why Hasn’t My Home Sold Yet — Is It You or the Market?”

When a home lingers, we look at three factors: price, presentation, and promotion. If one of those is off, even slightly, it affects buyer interest. My job is to pinpoint the issue quickly using showing feedback and market data. Sometimes it’s timing, sometimes pricing, sometimes marketing strategy — but it’s never about assigning blame. It’s about adjusting and executing until we get results.




19. “What Would You Honestly Price My Home At If It Were Yours?”

If I owned your property, I’d want to list it at the highest price possible without losing momentum. Overpricing might sound appealing, but it risks stale days on market and eventual price cuts. Pricing strategically — within the top range of fair market value — draws stronger offers and multiple interested buyers. I’d treat your investment exactly as I would my own: with logic, not emotion.




20. “Why Should I Trust Your Market Analysis Over Another Agent’s?”

Every agent can run a CMA, but not every agent interprets the data accurately. My analysis isn’t based on a generic algorithm — it’s built on first-hand local knowledge of King and Snohomish County neighborhoods, buyer trends, and property condition. I take time to explain the numbers, not just present them. Trust comes from transparency, and my goal is to make sure you understand how we arrive at every figure.




🤝  Ethics & Transparency

21. “Do You Ever Represent Both the Buyer and Seller?”

Dual agency is legal in Washington but requires full disclosure and consent. Personally, I only take dual representation when it genuinely benefits both parties — for example, if both sides want simplicity and transparency. Even then, I act as a neutral facilitator rather than an advocate. My priority is fairness, not favor. If I believe either side could be better served separately, I’ll recommend that instead.




22. “Have You Ever Had a Deal Fall Through Because of Your Mistake?”

Real estate is complex, and every professional encounters learning moments. Early in my career, I learned how critical timelines and communication are. A missed deadline or unclear expectation can create stress. That’s why I’ve built systems — checklists, reminders, and proactive updates — to make sure nothing slips through the cracks. Growth comes from accountability, and I never shy away from it.




23. “Do You Recommend Certain Lenders or Inspectors Because They Send You Referrals?”

No. I only recommend professionals I trust because they’ve proven reliable, ethical, and skilled — not because of any kickbacks or agreements. You’re always free to choose your own vendors. My recommendations are simply meant to help you work with partners who share my commitment to quality and honesty.




24. “What’s the Most You’ve Ever Reduced Your Commission For a Client?”

Every transaction is unique, and sometimes I adjust my fee when the circumstances make sense — for instance, when a client is buying and selling with me simultaneously. But I don’t discount simply to “win” a listing. My commission reflects the time, marketing, and experience I bring to ensure you net more overall. A strong negotiator should protect your money and their own value with the same conviction.




25. “If I Find a Buyer Myself, Will You Still Expect Full Commission?”

If you bring a qualified buyer, we can absolutely discuss a modified structure. My goal is to be fair while ensuring all necessary steps — contracts, disclosures, negotiations, and compliance — are handled correctly. Even when you find the buyer, the deal still requires professional management to close safely and legally. I’ll make sure the terms make sense for both of us.




🧠  Strategy & Expertise

26. “What’s Your Actual Marketing Plan — Not Just MLS and Open Houses?”

Every listing deserves a tailored marketing plan. That includes professional photos, targeted online ads, social media exposure, neighborhood mailers, and direct outreach to qualified buyers and agents. I don’t rely on hope marketing — I use a mix of digital and local strategies designed to attract attention fast. My plan is about results, not routine.




27. “How Will You Attract Buyers Specifically for My Home?”

Every home has a story — your home’s features, layout, and location speak to a certain type of buyer. I identify that target audience, then market directly to them with data-driven advertising and storytelling. From video tours to open-house experiences, everything is designed to highlight what makes your home stand out. Marketing is more than visibility — it’s connection.




28. “How Do You Handle Multiple Offers Fairly?”

Transparency and communication are key. I ensure every buyer’s agent is treated with respect and every offer is presented promptly to you. My role is to advise, not manipulate. We’ll compare not just price, but terms, timelines, and financing strength to choose the best overall offer. Fairness protects your reputation — and your deal.




29. “What Would You Do Differently If My Home Doesn’t Sell in 30 Days?”

I believe in proactive strategy, not waiting games. If we don’t see serious activity in the first few weeks, I’ll reevaluate everything: photos, description, ad targeting, and price position. I’ll bring you updated comps and buyer feedback so we can make data-backed decisions. Every listing teaches us something — the key is adjusting fast and staying visible.




30. “What Makes You Better Than Every Other Agent Who Says They’re #1?”

The truth? Real estate isn’t about being #1 — it’s about being the right one for you. My strength comes from communication, honesty, and follow-through. I don’t just sell homes; I guide people through one of the biggest decisions of their lives with care and precision. Titles fade — but trust, consistency, and results never do.

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